Running a ghost kitchen can be a great way to maximize profits and reach customers without sacrificing quality. But how do you staff a ghost kitchen? It's important to understand the basics of staffing a ghost kitchen, from hiring on-demand staff to utilizing delivery platforms. When it comes to staffing your ghost kitchen, it's important to start small. On days when there is usually little order traffic, you can staff your kitchen with minimal equipment.
Then, when you need more help, you can hire additional kitchen staff on demand during peak times such as weekends or holidays. To get an idea of when these peak times are, you can check the trends of your previous transactions. To maximize your online reach, you should also consider utilizing delivery platforms. There are six popular delivery platforms to choose from, including Grubhub, Bite Squad, Waitr, Postmates, Uber Eats and DoorDash.
This will help ensure that your food reaches customers quickly and efficiently. It's also important to establish your ghost kitchen as a formal business entity in order to protect your personal assets. Additionally, training your staff should be a top priority since ghost kitchens aren't the most fun work environment. The coronavirus pandemic has seen many celebrity chefs and Michelin-starred restaurants turn to ghost kitchens in order to bring their food to homes around the world.
Companies such as Ikcon, Karma Kitchen, CloudKitchen and WeCook are helping ghost kitchens protect shared kitchens and reduce initial costs. This means that restaurateurs can use ghost kitchens to prepare their businesses for the future and accelerate growth. Fortunately, many of the formalities of working in a traditional kitchen disappear in a ghost kitchen so you can promote a more relaxed environment. Efficiency in ghost kitchens depends largely on technology, as customers place their orders through delivery applications and payments are processed through the cloud. In addition, you can manage several virtual brands from a single ghost kitchen to increase revenues without additional expenses. Other ghost kitchen models rely on their own delivery services, with an in-house team of drivers who handle last-mile delivery.