Ghost kitchens are a relatively new concept that have emerged in the last two years, offering restaurants a way to take advantage of the boom in home orders without wasting money on unused dining space. Ghost kitchens are essentially restaurants with no space to eat, and they are used to prepare food for consumption outside the facility. They usually don't have a visible showcase, and customers can order food from them through third-party applications such as Grubhub, UberEats and DoorDash, or with their own delivery operation. The benefits of ghost kitchens are numerous.
Traditional restaurants can recover their losses and minimize employee layoffs by allowing them to prepare food for several brands and stay in business. Small food operators can use ghost kitchens to gain a foothold in the market at a time when opening a standard restaurant with a dining room would have been unthinkable. Even national chains such as Chili's and Applebee's used ghost kitchens to maintain cash flow and try new menu dishes with different brands in case the ideas failed. However, there are some drawbacks to using ghost kitchens as well.
The high fees charged by major delivery services could be mitigated or included in the price, but food delivery companies that work in ghost kitchens could find it difficult to make a living. Additionally, customers may not be able to get the same level of service they would get from a traditional restaurant, as there is no wait staff or dining room available. Overall, ghost kitchens are an innovative way for restaurants to take advantage of the growing demand for home delivery services. With customers adapting to the trend quickly and easily, ghost kitchens are likely here to stay.
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