Ghost kitchens, also known as dark kitchens or in the cloud, are commercial cooking operations that prepare dishes only for delivery. They are located in areas with a high concentration of demand for delivery services and do not offer an indoor dining room, self-service or parking for guests. This makes it impossible for customers to eat and run. Ghost kitchens are designed to fulfill online orders, so their menus are only available to customers who require delivery.
The meaning of ghost kitchen refers to a smaller restaurant concept with a virtual brand. This means that there is no need for waiters or bar staff. Instead, you could consider allocating funds to different types of chefs and a restaurant manager. Ghost kitchens grew in popularity after the COVID-19 pandemic due to increased demand for food delivery services.
Ghost kitchens are usually located outside urban areas and focus on preparing and delivering your food at a fast pace. They can operate from existing restaurant brands or function as stand-alone facilities. The restaurant creates a workflow that allows workers in the ghost kitchen to focus on preparing delivery orders. Millions of consumers use these apps, so your ghost kitchen has access to a large market of potential customers.
Ghost kitchens offer opportunities for aspiring restaurateurs to get involved, facilitating market entry and minimizing risk. With the increase in demand for food delivery services, more and more restaurant owners are studying the trend of ghost kitchens and restaurants. For example, an Italian restaurant may use a ghost kitchen to experiment with seafood dishes that it is considering including on its menu. Krispy Rice offers delivery services from its ghost kitchens and will also begin offering its food at PF Changs, TGI Fridays and Hooters.
The beauty of ghost kitchens is that you're in control of most operational aspects, in addition to delivery. If you're sure that ghost kitchens are the best way to increase your sources of income, here are some tips to get you started.