In the current climate, many restaurant owners are looking for ways to increase their profits and reduce overhead costs. One of the most popular solutions is to set up a ghost kitchen. A ghost kitchen is a food preparation facility without waiters, a dining area, or a parking lot for guests. It is designed to optimize delivery and reduce unnecessary costs.
Rent is usually low and efficiency is high. The purpose of a ghost kitchen is to prepare food for delivery using third-party applications such as Grubhub, UberEats and DoorDash, or with its own delivery operation. It does not have a visible showcase, as it does not offer food service or takeaway options. It is sometimes referred to as a virtual kitchen, satellite kitchen or ghost restaurant.
The ghost kitchen business model has been particularly beneficial during the coronavirus pandemic. It has allowed restaurateurs to add an additional source of income and experiment with new dishes in the local market. An incubator or pop-up ghost kitchen can be associated with a traditional restaurant, but it focuses on online orders and deliveries. The concept of ghost kitchens is attractive to owners and investors because anyone can cook their hamburger, tacos or pizza anywhere.
For example, Local Culinary operates more than 40 brands of virtual restaurants with generic names such as Chef Burger or Pizza Mania. On its website, Virtual Dining Concepts states that restaurants that install ghost kitchens to operate one or more of their brands can expect a 30 percent increase in profits. This makes it an attractive option for traditional restaurant owners who are looking to manage a ghost kitchen to complement their main establishment. Ghost kitchens are relatively new concepts that emerged in the last two years, but the trend towards them has remained strong even as pandemic-related restrictions have been relaxed. They offer many advantages over traditional restaurants, including lower overhead costs and increased efficiency.
They also allow restaurateurs to experiment with new dishes and add an additional source of income. So what is a ghost kitchen all about? It is a concept that allowed restaurants to prepare food for home delivery when there were gastronomic restrictions. Use these quick facts comparing ghost kitchens and traditional restaurants to determine which one is right for you.