Ghost kitchens are a revolutionary concept in the food industry, allowing restaurants to offer delivery services without the need for a physical dining space. These virtual kitchens, also known as ghost restaurants, microcloud kitchens or satellite kitchens, are designed to fulfill online orders and provide meals to customers without any public presence. The concept of ghost kitchens emerged around the same time that the demand for food delivery in restaurants began to increase. The coronavirus pandemic accelerated the life cycle of adoption and allowed ghost kitchens to enjoy universal acceptance overnight.
As a result, many restaurants have been able to take advantage of the boom in home orders without wasting money on unused dining space (and all the costs involved in maintaining it). A ghost kitchen is essentially a meal preparation facility that doesn't have to bear the brand name of any restaurant, since it's simply a meal preparation facility. Several restaurants can rent the same ghost kitchen to prepare their food. On the other hand, a ghost restaurant refers to a brand that offers meals only at home.
The facility may also have parking space for delivery drivers. The beauty of ghost kitchens is that you are in control of most operational aspects, in addition to delivery. If your ghost kitchen is owned by a brand, the delivery app will want you to succeed and will often generate more business along the way. To take advantage of popularity, some brands create ghost kitchen concepts based on sections of their menu. Meanwhile, many grocery stores, including Walmart and Kroger, are also adopting the business model of operator-managed ghost kitchens.
Ghost kitchens and the food delivery possibilities they offer are key factors in the continued success of many restaurants. Use these quick facts comparing ghost kitchens and traditional restaurants to determine which one is right for you:
- Ghost kitchens don't have waiters, dining rooms or parking.
- They don't have a visible showcase.
- They are designed to fulfill online orders.
- They use third-party delivery services to receive orders and get meals to customers.
- They reduce costs associated with restaurants where you can eat at home.
- Create a menu that appeals to customers.
- Make sure your kitchen meets all health and safety regulations.
- Choose a reliable third-party delivery service.
- Advertise your services on social media.